Lulur originated in the royal palaces of Central Java, and is still practiced among Indonesian woman and spa goers in Asia. The ritual, which traditionally lasts for the 40 days prior to the wedding, is honored as a time for nurturing and privacy when the women of the family can share sacred stories with the young girl. Lulur is given to the bride-to-be to purify, beautify, soften, and sweeten her skin.

The Puri Esthetic lulur ritual begins with a massage with coconut oil infused with pandanus leaves and cempaka flowers followed by exfoliation with a blend of rice, turmeric, sandalwood, jasmine flowers and a hint of jasmine oil, leaving the skin gently scented. The massage and exfoliation treatments  are followed by a flower bath laced with petals of jasmine, rose frangipani seasonal aromatic blossoms and astringent leaves. During the bath, the bride sips a traditional tonic beverage called jamu. Made of turmeric, ginger, egg yolk, and healing herbs, jamu tones the blood. in modern times, the lulur is completed with and application of jasmine and frangipani moisturizer. The ritual itself takes about 2 hours. As a spa treatment, this is one of the most pampering experiences available today.